GUIDELINES FOR ONLINE USAGE OF BBC MATERIALS

The Licensee's site

• use of BBC material is restricted to sites run by the Licensee.
• the site may not be branded "BBC". Any credit or reference to the BBC other than as co-producer of the Program shall be approved by the BBC in advance.
• Licensee shall not use the BBC logo without the approval of the BBC. If the Licensee wishes to use the BBC logo a trade mark license may be required.
• the Licensee is not allowed to set up a site that is intended to allow users to review or criticize BBC Program material without the BBC's approval. This includes chat lines and bulletin boards.
• the Licensee may not generate revenue (advertising, subscription sponsorship or other transactions) directly or indirectly from the use of the BBC material on the site without the BBC's permission. Notwithstanding the generality of the foregoing the indirect generation of revenue from the Licensee's sites using BBC material but excluding the direct generation of revenue from the use of BBC material shall be deemed permitted.
• a warning against downloading, duplicating or any other unauthorized use must appear clearly and legibly on-screen on any site including BBC material.

Use of material and approvals

• Licensee shall identify to BBC any BBC material (to include without limitation extracts from the Program any portion of the accompanying narration or soundtrack transcript, synopsis and stills) which the Licensee wishes to use for online advertising and promotional purposes so that BBC can approve the use and verify that BBC has obtained the necessary rights.
• the Licensee's use of BBC material will be non-exclusive and will be limited, in the case of advertising and promotional purposes, to no more than two video clips (of no more than one minute in duration each), two audio extracts (of no more than one minute in duration each) and five stills per episode up to five episodes and thereafter, the Licensee will be limited to the use of one video clip, one audio extract and two stills per episode up to thirteen episodes. Any additional use of BBC material must be approved by BBC.
• all BBC material which is approved by the BBC must be featured in its entirety. The Licensee may not edit, add to, alter or delete any of the BBC material authorized by the BBC for inclusion within the site. The Licensee may include its own narrative description of the Program.

Acknowledgments

• explicit reference must accompany the clips/stills referring to the forthcoming transmission on the Licensee's channel, including dates and times of transmission.
• the Licensee will include such copyright or trademark notices as the BBC requests on the Licensee's site.

Duration of Use

• the BBC material may only be used to advertise and promote the Program before transmission and to support it during and after transmission.
• the BBC material comprising excerpts from the Program must be removed from the Licensee's licensees site immediately following final transmission of the last episode of a series. Support materials such as transcripts or additional background material may be retained for up to six months after final transmission of the last episode of the series. If there is a gap of more than six months between repeat transmissions of the Program or series, BBC material should be removed while the Program is not being broadcast by the Licensee.

Re-broadcasting

These guidelines only apply to advertising and promotional purposes in connection with programs and exclude any right to re-transmit the Program on the Internet which would require the prior written agreement of BBC.